A "Love It All" Brand Brings Its Legacy Online

For 25 years, Ferrari-Carano has built a world-class wine and food brand based on bringing friends and family together to “love it all.” The brand finds a digital home with a website and companion mobile website that reflect the core traits that have remained true over its history, while sharing the family wisdom, ideas, and imagery they've evolved over time.

From Their Family to Yours

Every page is a large scrolling gallery, designed to be open and warm, focused on the impression family guests would encounter. Behind, live all the details of their FINE digital plans: custom SEO keyword strategy and implementation, design and development, content management and ecommerce integration, custom photography, and even product taxonomy consultation. From visceral images to detailed content, attention to sharing of wine, food, and family is evident throughout.

A Family Recipe for Success

The "Rhonda's Kitchen" feature makes it personal, drawing upon family history to contribute recipe pairings for each wine detail page, along with a searchable recipe center, and wine pairing guide. Together, company founders Rhonda and Don play host and hostess through the site, inviting you to share in the exquisite wine and food experience in the Ferrari-Carano style.

Launch Site

The website looks awesome. Thank you and your team for all the hard work. We had fun working with you!

Rhonda Carano, Co-Owner and Vice President

 

Results

120+% Organic Search Traffic

130+% Total Site Traffic