Dream Inn Santa Cruz
Joie de Vivre Hotels are known for each delivering their own distinctive brand of California experience. FINE built the core hospitality website that established their core identity, and backed it with a content management system easy enough for a marketer to use, but robust enough to roll out distinctive hotel location sites without re-inventing the wheel.
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Surf-era Graphics Make you Pine for the Coast
Dream Inn Santa Cruz is one such location. While a Dream Inn profile can be found on the JdV “mother ship”, the Dream Inn site goes deeper into this distinctive property. Jetsons and Surf-era graphics will make you pine for the Santa Cruz coast. And the overall design effect establishes this property’s niche, while still leveraging the technology infrastructure and content common to all.
