Columbia Crest Promotion Puts A Celebrity Chef on Speed Dial From Your Mobile Phone

Ste Michelle Wine Estate’s vaunted (as in #1 ranking in Wine Spectator) Columbia Crest brand adds another point of distinction with the launch of the Cork & Fork With Bobby Flay web and mobile properties. Celebrity chef Bobby Flay gives you the perfect menu to accompany Columbia Crest wine, from appetizer through dessert. Print it, add it to your shopping list, share it, and even adjust by number of servings. Toss in a couple Entertaining Tips, all on the go.

FINE handled Cork & Fork soup to nuts, dialing in the promotional identity, the iPhone app/UI design, mobile design and a web design that nestles nicely within the Columbia Crest site, all driven by a promotional recipe application and database. Version II is currently in development, like a 2nd course with lots of new features and more rich content.

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