A Top-Ranked Wine Reaches New Brand Heights

Columbia Crest is a Wine Spectator #1 Wine of the Year. It’s the only Washington wine brand ever to earn that acclaim. While their uncompromising wines leave little room for improvement, their overall brand positioning was ready to evolve toward a slightly younger consumer with the design aesthetic and messaging of a “Modern Classic”.

Bold, artistic vineyard imagery paint the brand in a contemporary light, contrasted with dark, dramatic colors. The modern message comes across as much from function as form - fluid navigation, with intuitive menus and vertical scrolling, give the effect of today’s best UI. Scrolling pages introduce rich image galleries, while relaying the brand story and visitor experience.

Seamless e-Commerce

The application integrates seamlessly with e-commerce, including a a responsive Shop suited to mobile devices. Selective pairing of mobile and web technology helps shape the Columbia Crest brand, and bring content to customers in the channels that make most sense.

Launch Site

"The site looks fantastic! We love how FINE designed it to really reflect the new branding of Columbia Crest Grand Estates, and site functionality and navigation makes it very user friendly."

Rebekah Gunderson, Marketing Manager