Cliff wanted FINE to capture his modern aesthetic and fresh take on the wine business, yet allow for some blending with the Napa landscape to achieve a striking, and engaging, paradox. A modern Napa Valley with a dash of bad boy. The wines were already named to make a statement, with some of them evoking classic rock tunes. Visual contributors include clean lines and contemporary typography that stitch together a striking virtual glimpse into the Cliff Lede / Poetry Inn brands. The two carefully blend to pair modern art, craft, and comfort.
Two doors greet you upon entry – one leads to Cliff Lede Vineyards, the other to Poetry Inn. Both paths allow for immediate cross-navigation through a clever portal in the upper right. Each site is completely managed via a custom content management system allowing for instant updates and enhancements. Also behind the scenes are all the bells and whistles that you’d expect in a world-class wine and hospitality site: integrated reservations, shopping, gallery previews, wine club and custom account area. A custom trade and media area provides support to marketing efforts and ensures a consistent public face through conveniently available downloads and pre-written assets.