A Modernist Twist on Napa Style

In 2002 Cliff Lede purchased a sparkling wine vineyard in the Stags Leap District. Since then, he and his company have worked fast to realize a vision, converting production to the Bordeaux varieties he loves, opening a property dedicated to the majesty of the region, adding a state of the art winemaking facility and cave system, renovating the tasting room, even creating an art gallery in place of an old fermentation room.

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Escaping the Established Aesthetic

Cliff wanted FINE to capture his modern aesthetic and fresh take on the wine business, yet allow for some blending with the Napa landscape to achieve a striking, and engaging, paradox. A modern Napa Valley with a dash of bad boy. The wines were already named to make a statement, with some of them evoking classic rock tunes. Visual contributors include clean lines and contemporary typography that stitch together a striking virtual glimpse into the Cliff Lede / Poetry Inn brands. The two carefully blend to pair modern art, craft, and comfort.

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Two Elements of the Vision Under One “Roof.”

Two doors greet you upon entry – one leads to Cliff Lede Vineyards, the other to Poetry Inn. Both paths allow for immediate cross-navigation through a clever portal in the upper right. Each site is completely managed via a custom content management system allowing for instant updates and enhancements. Also behind the scenes are all the bells and whistles that you’d expect in a world-class wine and hospitality site: integrated reservations, shopping, gallery previews, wine club and custom account area. A custom trade and media area provides support to marketing efforts and ensures a consistent public face through conveniently available downloads and pre-written assets.

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