A major brand focus is making sure each Clarisonic customer reaches and maintains their desired skin transformation long after their initial order. To that end, a library of refined educational videos help explain product features and uses. The series rounds out the site's comprehensive FINE-produced copy and content.
The site strips away clutter, leaving the kind of clean design that implies the product’s desired result. Oversized hero imagery showing the end benefit intersperses with minimalist product images, feature-focused content, and purchase path cues – a careful balance of long-term brand-building needs with shorter-term commerce goals.