Where Great Wine, Great Food, and Great People Interact

The belief that life is elevated by good people, good food, and good wine flows through the Cakebread brand. It’s what’s guided them to become one of the most successful, respected wine brands. And it’s what guided the design and development of their new digital brand presence.

Cakebread Makes It Personal

For Cakebread, wine is a personalized experience. Wine Club members get the special attention you’d expect. They log in to see custom messages, content specific to them and their interests, updates on shipments, events in their area, or even a recipe to complement a wine they’ve recently received.

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Wine and Food, Together Forever

Small intuitive features make the site even more hospitable and enable deeper content. "Drawers" slide open with a click to reveal longer content without leaving a page. This finds its greatest use in the Wine section where visitors peruse the collection with detailed tasting notes, food pairings, and winemaking technique. Cakebread also shares extensive favorite family meals in a robust Culinary section. It's an endless page of filterable recipes, introductions to winery chefs, and details on signature culinary events.

A Shared History

Discover Cakebread Cellars' rich history through a virtual timeline with images from the family album, extending to present-day pictures treated with a duotone effect that give them an instant classic feel as you scroll through.

On both desktop and mobile, the sites enhance the Cakebread family’s personal connection with customers, and more effectively share their history and lifestyle.

Bold, open layouts and imagery invite you to explore content for wines, food and fun. The design complements the elegant simplicity of the famous Cakebread label, and the unpretentious nature of the brand.

Launch Site

Results

23%+ Average time on site

14%+ Organic search traffic