Asian Art Museum
A comprehensive repositioning and redesign of the museum's outreach materials and membership publication, 'Treasures', resulted in a resurgence in membership subscriptions. The membership solicitation mailing was redesigned into an intriguing story of a lone woman walking a path of discovery. The award-winning piece unfolds to the reader with each offering of the museum - much like rounding the next turn in a new exhibit reveals the next treasure.
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The challenge began with a thorough assessment of the current position of the museum as well as surveys of the current and desired audiences. It continued with a complete re-imagining of their outreach to prospective members.
Additional components included outdoor signage and a series of member gifts and gift shop items, rounding out a new image for an organization dedicated to ancient treasures that never go out of style.
