Anchor may be more associated with brewing, but San Francisco’s Anchor Distilling Co. is making a strong brand for itself with a portfolio of over 300 artisinal products from nearly 20 countries. All are from multi-generational, family-owned companies, and all are sought by connoisseurs for superior handcrafted qualities.
Their comprehensive, educational, and user-friendly website aggregates the multitude of Anchor Distilling brands with a spare and clean ease that’s equal parts gallery and encyclopedia.
Visitors easily navigate a robust portfolio, brand overviews, product details, tasting notes, fact sheets, company information, and, as America’s first craft distillery, a rich company history.
The new site looks great, and has been a VERY effective tool for our team and business partners. Thank you, FINE!
Rusti Porter, Marketing Director
Products can be sorted by spirit type, brand, and country, and each product page introduces all products offered within the same brand. Giant product taglines and images celebrate each brand’s rare qualities. The “House Choice” feature serves up random recommendations from the portfolio - just one small way to engage and acquaint users with new brands they may not otherwise know to seek.
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