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FINE FRIENDS NEWSLETTER

October 2011

Bridges, satellites, First Ladies, abacuses, Eden, stagecoaches, and other revolutionary brand stories fall forth from FINE.

 
 

New from FINE    Inspired by jumbo-sized countries and jumbo-sized structures.

Klin Groupe Website

KLIN: A REVOLUTIONARY BRAND IS BORN

The Klin brand family comes together for the first time in 6 websites, each with a unique brand look and content style, all bound to the same data platform. Another example of how digital branding forms the glue for branding overall.

T.Y. Lin International Website

T.Y. LIN INTERNATIONAL: GLOBAL VISION

The size of their projects is not simply a matter of scale, but of influence on the world. Now, their global impact and “one vision” promise is in one space. It shows that to create a company site is often to define the company itself.

In Other FINE News

A few autumnal highlights from the world of FINE:

FIRST LADY'S FRESHWORKS FOUNDATION

Just in time for Michelle Obama’s press conference, this site launched with a promise to bring healthy food closer to home through the FreshWorks Fund.

CONTINUUM MOBILIZED

A glamorous Flash web experience can go mobile and still look grand. This mobile site proves it for boutique winery (and upcoming Wine Spectator cover story ) Continuum.

CREDO CAPITAL: COUNT ON THEM

Capital management is equal parts cool calculation and personal touch.  High net worthers see this balance in an Abacus-inspired design for Credo Capital.

STAGECOACH: VINES BEHIND THE WINES

With 1,500 prime acres of top-notch grapes supplied to wineries, they emerge from behind the scenes to finally tell their tale of “Extreme Terroir” at Stagecoach Vineyard.

RETURN TO EDEN

One of the few wineries remaining from early days of The Valley, when men were men and wine was, well, not whiskey. See it on the elegant, handcrafted site of Villa Mt. Eden.

DISH: THE 30,000 FOOT CAREER VIEW

An employer brand can be more important than a brand brand. Especially when attracting thousands of employees is a top priority, as on the new site for DISH Network.

Updates:

Let’s be friends on Facebook and Twitter.
 
Welcome Newbies! Emily, Verity, Nick N, Dale, Christopher, Mirabella.
 
FINE featured in Mashable article on Social Media.
 
Shout out: Anchor Brewing, Domaine Carneros, J. Lohr, PC Tools 2, SMWESEM, Twin Farms, Tentcraft, Meritech, USVP, ECI
 
Awards: Auberge du Soleil and Norton Cybercrime Index both win Web Marketing Association nods.

COMING SOON... Accel-ebration, Safari So Good, Anchor’s Away, Norton Lives, Fruitfasting, Kobranded

 
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