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ECI: A Healthcare Leader Delivers A More Impactful Experience

Posted in Work — October 8, 2012

 

ECI_Tour_01

ECI Healthcare Partners is a national leader in the healthcare staffing and management industry, focusing on the critical needs around emergency department staffing and management, hospitalist programs, and coding and billing services.

The company’s success and rapid growth necessitated a holistic look at their brand and digital presence to better position them for the future. The engagement began at the core brand level – ECI previously had three identities and websites dedicated to each of its sub-brands (Emergency Consultants, Hospitalist Consultants, Apollo Coding & Billing). The new approach crafts a complementary suite of brands that connects the services under one brand umbrella, and a look and feel that reflects the company’s innovative promise.

The new website extends this to encompass all three brands, with information about each company, to carry the visual connection through. A robust career search area for users to search for jobs by location, specialty or position type creates a specific, functional proof point of their general brand promise.

Finally, a significant commitment to SEO helped guide the web rollout, with search engine-friendly careers search forms, custom URLs, titles and metas, and 600+ 301 redirects all adding up to what promises to be a greatly enhanced presence in search.

Together, the core brand and digital extensions help deliver a more impactful experience of the leading healthcare brand ECI has become.

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