Dear Google Analytics - Give Me My Time Comparison Percentages Back
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Dear Google Analytics – Give Me My Percentages Back

Posted in Digital Marketing — December 23, 2011

Disraeli said “It is much easier to be critical than it is to be correct.” Absolutely. I could probably also serve up a number of famous quotes about how we are all so resistant to change. With Google’s announcement that they plan to retire the old version of Google Analytics by January 2012, I predict dozens of blog posts lamenting and criticizing this inevitable change.

Including this one. It’s Dec 23rd, so while I’m not going to go into excruciating detail here, I am however going to point out a huge gaping gawking obvious feature that Google needs to add back in.

Percentages. Lovely, dear, time-over-time percentages, that I used to be able to glean without opening up a percentage calculator in an adjacent browser window. (I never claimed my math was very good.) These percentages get hard copied into tons of search reports we sent to our clients.


The new version of Google Analytics makes it a total drag when it comes to easily comparing performance over time. There are no time-over-time percentage comparisons. Only individual ones. Um… I selected time-over-time to for the purpose of comparing, yet Google Analytics returns zero comparative data!


I see lots of fancy schmancy graphs and tables in the new version, but where are the HARD COMPARISON NUMBERS AND FACTS this marketer is looking for? I don’t know. The new versions shows two reports side by side, without merging any numbers. I want them back. Hope someone at Google is reading this…

Happy Holidays and see you all in 2012. Including that darn new version of Google Analytics.

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  1. This is a crucial component of Google Analytics. Many of us have complained about this in the Google forums and the word on the street is that it is on a list of changes soon to be implemented, but as far as I can tell, this has been left by the way side. Maybe if enough of us hoot and holler we can get this absolutely indispensible feature restored. I commend you on this rant-it right on the money! Happy holidays.

    Posted by Leif, December 23, 2011 | Reply

    • Thanks Leif! Google must be making these changes to improve SOMETHING, so let’s hope they listen to their users in the field and actually start to make some real improvements. Happy holidays to you as well.

      Posted by Sarah, December 24, 2011 | Reply

  2. Ahh thank god there are other people also worried about losing the percentages. Hopefully Google will do something about it before they turn off the old analytics. Every time I log in now I always have to switch back to the old version to get any meaningful data.

    Posted by ray, January 16, 2012 | Reply

  3. UPDATE: As of March 1, we finally see this back in Google Analytics. Thank you Google!

    Posted by Sarah, March 1, 2012 | Reply