Luxury Brands prove the best things in life are free, but pricey stuff is a strong second. Affluent consumers increasingly seek authenticity, not status symbols. It's a whole new class.

Dirty Habit

Kimpton Hotels

Auberge du Soleil

Guilty Brotherhood

Kimpton Hotels

Love, Alex

Twin Farms

Ritz Carlton

The Coppola Companies

PlumpJack Group

Darioush
Ritz Carlton
Love, Alex
Auberge du Soleil
Twin Farms
Cakebread Ranch